BEST PIVOT / REINVENTION IN EVENTS AS A RESULT OF COVID-19
Broadsword – Reinvention. Our Pivot to Virtual
When the pandemic first hit, it rather felt that our Event house had been decimated. At the start of 2020, Broadsword was a thriving, growing agency, with plans to launch in Hong Kong, take on a new premises and continue to expand our brilliant team of people. We’d spent years cultivating something special, a place we felt secure and at home. It’s been a year of upheaval, disruption and change. But it has also been a time of innovation, creativity and reinvention. At Broadsword we’ve embarked on a new journey, crafted a new offering and acquired new skills, but stayed true to who we are. Creative. Responsible. Caring. Components of a collective with the clutch power to create something special.
In light of the seismic challenges the events industry has faced, Broadsword continues to produce events globally, having developed a digital event offering fit for the future that offers more sustainable, accessible and inclusive solutions for our clients. We have picked each other up, supported each other through the toughest times and are now a team where every individual is a confident leader, ready to inspire a future generation of event professionals. A true triumph over adversity.
Corinthian Sports – Project Resilience
As the COVID-19 pandemic hit, all sporting and music events were immediately cancelled or postponed, with no timeline for when spectators would be allowed to return. Our product offering as a Sports Hospitality provider was decimated. Corinthian Sports took decisive action, unlike our competitors, to continue to tackle the challenge proactively and head-on. One of the biggest outputs was to define our company values from our learning, all evident in our response to the pandemic. Why did we continue to operate and which value does this represent?
- RESILIENCE – To continually move forward, regardless of setbacks, uncertainty or delay
- TEAM – To support one another and share the challenge
- PASSION – To sustain the small wins, keep momentum and motivate our team
- TRUST – To give our customers confidence in our brand
- AGILE – To protect our business growth and seek new opportunities
Evenco International is an executive conference organizer devoted to the asset management community throughout Europe and the Americas. Throughout the crisis, Evenco doubled in size. The only events company to do so. Due to our bottom up approach, where we construct events based on demand, we identified opportunities and innovative ways to pivot.
EventsCase – Reinvention
EventsCase is the largest European based provider helping Event Organisers with a unique solution for all their events: in-person, virtual and hybrid. Before the pandemic, the business was all in-person events. We managed bigger and bigger clients and events such as the UN with COP-25 with over 25,000 high-level attendees in Madrid. As in-person events were cancelled, we experienced sales dropping 50% monthly from January to May. At that moment, the only option was Virtual, so we started developing a solution for that short-term need, but with the vision that in the medium and long-term, clients would manage a mix of all type of events (in-person, virtual and hybrid), what meant we had to have a long-term vision, building a platform valuable for all. Our main assumption was that virtual events would remain after the pandemic to some extent, and hybrid would be the new default format for global events. We started to see the results only a month after launching the virtual platform and sales were already recovered in June. In comparison with previous years, we now run much larger events. If the average event was for 500-1000 attendees in 2019, in 2020 was 5000-10000 attendees each.
GRC World Forums – PrivSec Global
PrivSec, a GRC World Forums initiative, is a leading source of news and content for the global data protection, privacy and security sector. The pandemic provided a unique opportunity to extend their reach to professionals within the data protection, privacy and security sector globally, plus provide their existing audience with richer content from speakers all over the world at a time which is most convenient for them.
Since migrating to a digital-first offering in 2020, they have run over 105 digital conferences and interactive webinars, welcoming over 70,000 industry professionals from 125+ countries. From conferences to webinars to publications, they provide opportunities for data protection, privacy and security professionals around the world to gain the latest insights, guidance and advice from industry experts and thought-leaders. This joined up approach delivers an immersive digital and engaged experience, and provides a unique route to market for organisations looking to target this growing and difficult to reach audience.
They now have an established global livestream experience series attracting up to 10,000 industry professionals. This has enabled them to reinvent their in-person event offering to focus on tailored, regionally curated events that have exceptional networking opportunities, as well as a bespoke programme of content.
ICC Belfast | Waterfront Hall | Ulster Hall – Pivoting in the Wake of a Pandemic
ICC Belfast | Waterfront Hall | Ulster Hall represent some of Belfast’s most iconic venues. In response to COVID-19, a program for business preparedness has been implemented to ensure the venues remained resilient in the face of adversity. The swift action taken focused on The People and Innovative Solutions to deliver impressive results. Employee engagement levels have increased by 16%, the venues’ technical infrastructure has expanded to become hybrid by-design and over 90% of all business and entertainment events were retained, not cancelled. Guided by the board and senior management, the team has been empowered to take bold decisions and innovation has been championed at every stage to ensure the long-term sustainability of the organisation so that when the time was right, ICC Belfast would be galvanized into kickstarting business again across Belfast and Northern Ireland. As final preparations are made in advance of reopening, visitor safety remains the top priority at the COVID-Secure venue that has achieved the ‘We’re Good to Go’ industry standard. A bright future lies ahead for this city that stands on the precipice of brilliance as the team at ICC Belfast | Waterfront Hall | Ulster Hall demonstrate their commitment to building back better.
INFLOW Network – INFLOW Awards ’20
How do you host a red carpet awards ceremony in the middle of COVID concerns? The previous INFLOW Awards had been physical events with red carpets; broadcasted by national networks. For the first time, INFLOW Network created a digital event for the safety of everyone. INFLOW Awards ’20 was designed to be watched online. We’ve collaborated with Onedio—one of Turkey’s biggest digital platforms. With the participating influencers urging their fans to watch the show, we’ve created an incredible hype that fully utilized the power of influencers. We’ve also created an online red carpet where influencers could create content and post their awards.
We’ve registered everyone with the government and let them in with their state-assigned HES codes. We only had a core production team, and none of the influencers got in contact with one another. Each influencer was allocated 20 minutes to get in and out of the studio, which rendered the process virtually “contactless”. Everyone besides the on-screen talents wore masks throughout the day. All this led to the biggest influencer marketing event in Turkey with an earned media value of $409.435,15; in a totally safe manner, and with a much smaller organizational burden.
we.CONECT Global Leaders is a business information event company that has successfully transformed on-premise events into virtual events during the Covid crisis. To provide event attendees with comparable event experiences in virtual form, we.CONECT has developed an online event platform, hubs101. On hubs101, attendees have access to the world’s best video streaming technologies, an AI-powered matchmaking platform, and realt-time event analytics. Attending virtual events on hubs101 is an experience close to or even beyond the on-premise event one, where people can watch event sessions freely, make meaningful business contacts, and keep a track of their event ROI. To today, we’ve hosted over 500 events with nearly 40,000 clients on hubs101 and received positive feedback and rating in return.