BEST COVID-19 COMMUNITY / CSR RESPONSE
Brighton Spirits Company
Brighton Gin, run by Kathy Caton and her team, quickly pivoted production and began manufacturing hand sanitiser from their distillery, answering the call to support their communities in the fight against Covid-19. They produced 75% alcohol hand sanitiser, made in conjunction with skincare specialist AS Apothecary and using all-natural ingredients, to support local key workers, charities and front-line services throughout the pandemic, which was crucial in protecting and supporting the community. Kathy and her team pride themselves in being firmly grounded in and supportive of the local community. Not only did their sanitiser help keep local residents safe, but they also launched their 2020 Pride gin bottle, which raised money for the Rainbow Fund. Under their own “Community Spirit” initiative which they have run for many years, Brighton Gin have supported hundreds of community and charity organisations locally and nationally.
Hammersmith BID – A Year of Covid-19 Support and Innovation
Hammersmith BID adapted its focus quickly as soon as COVID-19 restrictions hit London. A small team, with a big impact, representing over 300 businesses in one of west London’s busiest commercial and cultural centres, the BID was able to innovate and change its offering to a more holistic community support as residents and businesses struggled with the lockdown.
Alongside other BIDs, much of our work to support the High Street, to promote trade and to provide key services was dealt a blow as shops, restaurants, beauty salons, offices, pubs and small traders were forced to close.
While we continued to support the business sector, the BID was able to invest time and creativity into Hammersmith’s community, including improving the experience of shielding residents and those who were supporting them through the pandemic. We developed cultural offerings that were able to operate under lockdown restrictions, sending live opera, music and dance performances directly to the pavements and gardens of locked-down residents. We delivered food parcels to shielding and needy households, whilst simultaneously engaging with businesses, offering networking and support together with practical tools to help them to trade from home and develop digital trading and home delivery offers.
Lifesaver – Lifeline to the Frontline
Lifesaver are a certified B-Corp building better batteries, on a mission to create fairer, cleaner & circular power for people and planet. We have a sustainable portable power bank made of ocean plastic which can be autonomously distributed using unique vending machines with our IP, for events and venues. The Lifeline to the Frontline Campaign launched at the beginning of the pandemic. Our revenues plummeted, leading Lifesaver to be inspired by Chief Nurse Ruth Kelly speaking about how they keep a patient’s phone powered as he spoke to his son for the final time in Singapore. Since then Lifesaver have supported over nineteen hospitals and donated nearly fifteen-hundred power banks. This is total has saved over eighteen kilograms of CO2 emissions.
O2 and Hubbub – Community Calling
Digital connectivity has been vital this year and smartphones have never been more important. Whether we’re using them to access essential services, call loved ones or collaborate with colleagues, mobile is keeping Britain connected. However, too many people are digitally excluded, without access to devices or connectivity. 1.9m households in the UK are digitally excluded – a problem exacerbated by the pandemic. Meanwhile e-waste is the fastest growing global waste-stream, and four phones sit unused for every phone in use. With millions of old smartphones languishing in drawers or with the potential to end up in landfill, O2 teamed up with environmental charity, Hubbub, to put smartphones into the hands of those needing them most during lockdown. Together, we launched Community Calling, a community-led campaign that invited the public and businesses to gift their unused smartphones to those in need, which we then topped up with 12 months of free connectivity on O2 and the offer of free local digital skills training. We’ve so far engaged over 300 local community organisations across the UK and rehomed 5,000 devices. We’re halfway towards our target and on track to connect 10,00 by autumn 2021.
onHand – The Volunteering App
onHand addresses the care crisis that has been exasperated as a result of the COVID-19 pandemic. The elderly and most vulnerable in society have been cut off from loved ones, and NHS services strained under the increased pressure. People are self-isolating, some of the most vulnerable were running out of food, unable to collect vital medication, and lonely without the already minimal contact they usually received.
During the first Covid peak, with local services overrun and spiraling food parcels costs, Lambeth council partnered with onHand to help deliver food to isolating residents. By partnering with us, the council saw we could engage our volunteer base, plus onboard hundreds of local volunteers the council had signed up. Crucially, using our matching tech, we could do this at scale, quickly, and save the council from crippling costs of food parcels.
Vetted volunteers can easily see who needs help close by, and make contact directly. Our matching technology cuts out the logistics of trying to match volunteers manually, speeding up the process, enabling delivery of help at scale. Over 3,000 volunteering missions have been completed in Lambeth alone, and this partnership was the first step to us being able to help nationwide.
Plymouth Gin – Hand Sanitiser
Plymouth Gin has access to Grain Neutral Ethanol for the distillation process of their Plymouth Gin. With the Covid-19 Pandemic and the lack of hand sanitiser, enquiries were made to find out what ingredients were required for the World Health Organisation recipe for hand sanitiser, that would be fit for purpose by the Health Service.
The process was intense and time consuming but once this was complete, the Plymouth Gin Production Team started ordering all the necessary ingredients for the hand sanitiser, along with the require food standard containers to transport and bottle the finished product. The hand sanitiser was produced alongside the famous Plymouth Gin with lower staffing levels to allow for social distancing and Covid-19 company policies.
The development was a benefit for the whole United Kingdom. Two lorries’ loads were sent up to Scotland for bottling within our larger company and to be distributed to the NHS Trusts in Scotland, Wales and England, at a time when there was a large shortage everywhere. Other distributions went to Frontline Health Works, Plymouth City Council, Theatre Royal Plymouth, Care Homes, St Luke’s Hospice, Age UK, South West Schools, Revolutions Bar Group along with several small donations.
The Estee Lauder Company – Covid-19 Response
As the world was faced with the unprecedented impact of the COVID-19 pandemic, The Estée Lauder Companies (ELC) UK & Ireland stood with national and local communities to help limit the spread of the virus and ease the related economic hardships faced by the communities in which we live and work. Guided by its family values and a spirit of giving, the Company has supported the well-being of our communities, in the following ways:
Our UK based manufacturing site distributed over 170,000 hand sanitisers and masks to frontline and key healthcare workers, charities, care homes, Waitrose and Royal Mail workers throughout the region.
Our brands donated nearly 90,000 personal care products such as hand and face moisturisers to NHS hospitals and charities.
Where our skills did not meet the needs of the pandemic, ELC made financial donations to organisations that we identified as supporting the most vulnerable in our communities.
ELC established the ELC Cares Employee Relief Fund and a number of initiatives that support the health and wellbeing of employees.
White Rose Maths – Home Learning Resources
White Rose Maths works hard to transform the teaching of maths in our schools, from Early Years to GCSE. By providing excellent CPD, mastery-based schemes of learning and high quality teaching resources, we aim to develop a whole new culture of deep understanding, confidence and progress in maths. Responding immediately to the March announcement of imminent school closures, we produced daily Home Learning videos (640 over the closure period) and worksheets to motivate and sustain learning, and to ease the workload and stress for teachers, parents and carers. The lessons align directly with both the National Curriculum and our free, small step Schemes of Learning and interactive tools, which were already widely used in schools across England and by many international schools. To help prepare pupils for the new school year, we produced a 12-week summer term curriculum aimed at consolidating key knowledge and filling crucial learning gaps. We further maximised the fun in learning with free Parent Workbooks, special events and challenges. Take-up has been astonishing, with massive increases in our website visits (3.85m/week) and 26 million downloads since 20 March. Most of all, we’re delighted that our user community keeps reporting the wide-ranging benefits they have enjoyed.